Our Miracle Plant-Based Protein

Our Miracle Plant-Based Protein

Fed up with the problems with the pet food industry's meat based ingredients, our team of vets and food scientist PhD's created a delicious, high protein, completely plant-based dog food.We've made a radically better food for dogs with 31% complete protein, superfood ingredients and zero junk that is a delicious flavor dogs love! And the results are amazing:

More Energy Fewer Allergies Shinier Coat Better Digestion Healthier Weight

How The Trial Works

Sign Up

Sign up for our free trial and receive a FREE 4 lb bag. Only pay $4.95 for shipping, then $63/month for 18 lb bag thereafter.

Trial Begins

Receive your FREE 4 lb trial bag. Slowly mix in Wild Earth with your dog's current food and watch 'em eat in record time.

Subscription Starts

Your subscription starts after 14 days and we send your first 18lb bag. Change bag size, delay your next bag, or cancel at any time inMy Account. Happy eating!

Only pay $4.95 shipping today. Subscribers get free shipping + 10% Subscribe and Save discount.





Why Go Plant-Based with Wild Earth?

So, dogs can get their protein from a variety of sources - great. But, why should you switch to plant-based? How about fewer allergies, better digestion, and more energy? Seriously. Plant-based dog food isn’t just "okay" for your dog, it’s healthier. Not to mention, you’re helping the planet.

Allergy Relief

The #1 cause of dog food allergies is MEAT. And not just beef - chicken, turkey, fish and pork - they’re all serious allergens for dogs. Switching to Wild Earth’s plant-based, meat-free dog food can help alleviate itching and scratching, constant paw licking, red bellies, eye discharge, chronic diarrhea, and more. It’s the biggest reason pet parents are switching to Wild Earth!

Improved Digestion

Does your pup have trouble with digestion? It’s incredibly common because most dog foods lack sufficient fiber, since they rely on meat for protein and who-knows-what for fiber (and our pups pay the price). Wild Earth is high in protein AND fiber, which helps dogs digest their food easier, keeps their tummies happy, their number twos regular, and can boost their immune systems.

Energy Boost

Wild Earth’s vet-developed, science-backed dog food is high in protein, high in fiber, and rich in superfoods like chickpeas, sweet potato, and spinach. This combination keeps your dog’s weight at an optimal level and their gut feeling good - which gives them the energy to run, jump, play (and eventually cuddle!) all day long.


Do I have to subscribe?

To get your free trial bag, you'll be set up with our subscription but you can cancel or change it at any time by logging into My Account.

What makes Wild Earth better?

We’ve taken a high-quality, sustainable protein source and combined it with superfoods like chickpeas, sweet potatoes, spinach, and blueberries to create the world’s first high protein plant-based dog food – so it’s every bit as nutritious as meat-based food, with none of the downsides.

What if I have more than one dog?

You can adjust your subscription, including the quantity of bags and the frequency at which you receive them, at any time by logging into My Account.

Help! I need more than 14 days!

No problem! Before your trial ends, we'll remind you that your next delivery is coming soon. Need more time? Delay a week or two right from the email. Or visit My Account to customize or cancel your subscription at any time.

Advanced Skin & Coat Twin Pack (2 Jars)

Customer reviews
This product works.

We have been giving our Lab these Advanced Skin & Coat and her itching is finally going away. Our Lab was having severe allergies that had her chewing herself up real bad. Vet was using Cortisone shots, bandages, and the dreaded cone of shame to get her to stop chewing herself up for about a year to no avail. I saw the ad online talking about your product and I figured it was worth trying. Well in about two weeks she stopped itching, after a month or two her wounds healed. We dropped her down to the recommended amount after 4 weeks and she has taken it ever since. Her coat is beautiful and never again has she had the cone of shame. She's 9 years old now and a very good looking dog. Thanks TRU PAWS CO. You made Daisy happy and healthy!
Amazing product!

I have used this with my maltese/poodle mutt mix. It has greatly decreased his itching and licking of paws. He also loves the taste of this supplement, he runs right over every time he hears me take out the jar. I would highly recommend it..
Recommend! They helped stopped the itch issues and vet visits.

Our German Shepherd dog had a hot spot on her tail, and her skin was dry and flaky. After a couple of weeks taking this supplement, she didn’t have the hot spot. Our dog no longer had dry and flaky skin. Her fur became soft as a teddy bear. We can tail she no longer scratch herself. And most of all, we have a happier and fluffy dog! We are amazed with Advanced Skin & Coat for her with all the benefits!
Great product for my scratching dog!

Our beagle licks his himself raw. In the middle of the night it was so annoying hearing him licking. Ever since we started giving him this on a regular basis, his hotspots are completely gone!! No more redness and no more licking in the middle of the night. This works great for him.
Definitely Makes A Difference

I'm always skeptical about supplements but decided to give these a try. When I adopted my Aussie, she had a real shedding and itching problem from her past owner's neglect. Her coat was thin, dull and shedding was constant. She scratched continually even though she was flea free. I came across Advanced Skin & Coat and I was extremely pleased with the results. However, I want to caution pet owners that I did not get immediate results. It took about 3 weeks before I started to see a difference. With continued use, Shelly's coat came in thick and shiny. When she runs, it flows in the wind and she looks magnificent. The itching was significantly decreased and she is virtually itch free. Shelly was doing so well that I decided to stop using this product but within two weeks, I saw the extreme shedding start again as well as the itching. Consequently, I am starting her back on these and I will keep her on them indefinitely unless they decide to change the formula. I have already recommended this product to several of my friends and they are satisfied with the results. But remember, give the product time to work, at least 3 weeks, give or take a week. My results were very positive and hopefully, yours will be too. Good luck.